We re-build a lot of new sites this time of year. January is just a good time to start planning your year, and a new website should be part of that plan. Especially since Google is now pushing for https, and will soon start to flag certain sites without the added step for security.
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Google wants your site to load fast and display well on mobile. If your current site doesn’t do either of these things, expect Google to leave you behind.
January can be a favorable time to get a new website for several reasons:
- Fresh Start for the New Year: January marks the beginning of a new year, and it’s a great time to make a fresh start for your business. A new website can be seen as a symbol of renewal and a commitment to staying current and competitive in your industry.
- Resolutions and Goals: Many businesses set new goals and resolutions for the year ahead. Having a new website can align with these objectives, such as improving online presence, increasing customer engagement, or expanding your reach.
- Less Competitive Time: In some industries, there may be less competition for web development and design services during January. This could result in quicker turnaround times and potentially more focused attention from web developers.
- Preparation for Upcoming Seasons: Depending on your business, January could be an ideal time to prepare for upcoming seasonal events or promotions. Having a new website in place allows you to plan and execute your online marketing strategies more effectively.
- Tax Benefits: In some regions, there may be tax benefits to making investments in your business early in the year. Check with your financial advisor to see if this applies to your situation.
- Optimize for the Rest of the Year: By starting in January, you have the opportunity to optimize your website throughout the year, adapting to changing trends, customer preferences, and industry developments.
- Avoiding Rush and Stress: Getting a new website ahead of peak business seasons can help you avoid the rush and stress that can come with last-minute website changes or updates.
Keep in mind that while January can be a great time to kick off a new website project, the ideal timing might vary depending on your specific business goals, industry, and other factors. It’s important to plan and initiate your website project in alignment with your broader business strategy.